Love Your Lane | Day 2 | Pt. 2 | #BlogADay

What About Me?

I do not consider myself a just a singer nor a musician but rather an artist and an entrepreneur. After years of "supporting" other artists with constant road-trips to events, posts and emails about their new albums, books, gigs, etc., God spoke to me ever so clearly, telling me that the time had come for me to focus on His will for my life. Now, while sowing is required before a harvest, we cannot get so caught up in the sowing that we don't prepare for the harvest!

During this time, it occurred to me that I conveniently neglected my own spark. This flame, continuously extinguished because I was too busy adding fuel to others' fires, often too tired and worn to put forth any effort to bring my own vision to fruition. I was guilty of believing in the talents and abilities of others more than I believed in myself and THIS is not how God created us to be. If I am a creation of The Creator, why am I not creating?

I was guilty of believing in the talents and abilities of others more than I believed in myself and THIS is not how God created us to be. If I am a creation of The Creator, why am I not creating?

A final lesson: Over the years I've come to understand the greater purpose of discernment. With that I've learned that, although my name may not mean much to the masses, it is mine. I've had to learn the hard way that my name can't be associated with every name. Once that association has been made, it is nearly impossible to disassociate yourself. Choose wisely...

I cannot stress how important walking in purpose and using discernment is in our business and ministry dealings. As with our romantic relationships, just because someone is good to us, doesn't mean they are good for us!

I am grateful for every connection and supporter that I am blessed to have shining light on the vision that God has given me. I am most grateful for 

Peace, Love and Light,

*BEAM*

Love Your Lane | Day 2 | Pt. 1 | #BlogADay

The Purpose Driven Church

#Support

This idea that members of various artistic communities around the country refuse to support one another is not totally true. While every community has it's "divas", the majority are very humble, hard-working people, doing all they can to find their way along the path that they've been called to.

The truth of the matter is, many of the people in our artistic community are merely associates in passing. They are familiar faces whom we recognize from our social media networks and/or from being out and about in our respective cities. With people's individual endeavors, day jobs and family obligations, one can't possibly be there to support everything that everyone in their community has on the calendar.

With that being said...

Our circle of direct support is often just like our circle of "BFF's": The fewer the better. Quality is truly better than quantity and I personally, would rather have 10 or fewer SOLID people in my core who can influence their respective communities than have 100+ people "support" me out of presumed obligation based on familiarity, community or association. (See diagram from "The Purpose Driven Church"). Having a strong, smaller core is essential to impacting the masses.

Not everyone's purpose is directly related to mine and that's okay! I'm learning to LOVE MY LANE, trusting that God has appointed every connection I need to bring HIs purpose to fruition and an audience prepared to receive what I have to offer!

Peace, Love and Light,

*BEAM*

Continue reading: Part Two

Social Media Marketing 101: Lazy Consumers

It is said that we have become lazy with the ever-changing enhancements in the technological world. Particularly as consumers. We want what we want NOW with as little hassle as possible.

Now, I'm no marketing expert but, as a consumer, I totally agree.

As an artist and business owner, I've learned that I CANNOT afford to be on the same side of the coin with consumers when it comes to being "lazy".

With that being said:

Social Media Marketing 101: ALWAYS provide links to the event, item or person you're looking to promote.

If you're a designer and you post pics of specific items on your various social media networks and those items are available in your online boutique, POST A LINK to EACH individual item.

If you're a model, photographer, etc. provide LINKS to your portfolio!

Another example: When I post pics of myself, I make it a point to not only tag the photographer and stylist that I work with but I include links to BOTH individual's pages to help promote our collaboration as a whole.

You want to make the transmission of pertinent information as SIMPLE as possible for your potential clientele. 

Tag your page on FB. Tag names. Provide hyperlinks in blogs. ESPECIALLY if there is money to be made!!!!!

The fewer clicks people have to make to get to you and your event/product, THE BETTER!

Much Is Given

Although gaining financial wealth has always been a driving force in prosperity, I have personally seen a recent rise in the number of people who seem to be pushing towards making a dream come true for the sake of fortune and fame.

I have found myself growing weary of supporting people I see hustling their talents for money.  Even as indie artists, it’s possible to pimp oneself just as much as industry execs.  Many who have been driven by the need to make money off of their vision without understanding the greater purpose in creating have found that their hasty efforts were in vain often rushing projects to get them in the hands of whomever they think will be interested and in turn, putting out mediocre work! 

Putting out a product, be it a CD, book, a piece of fine art or even a service without ensuring it’s your best work is not only a waste money, time and energy but can also potentially tarnish the name/brand that you worked “so hard” at establishing.  Then when the product doesn’t gain popularity as hoped, people will scream that “people don’t support their own!”  Well, who do YOU know wants to endorse mess!?

I am learning that there will always be people who are willing to support your vision.  The key is actually having a vision and not just an idea!  Many don’t know the difference between the two!!!

This behavior is especially troubling when I see it displayed by those who consider themselves to be believers of Christ.  Lord knows that the current condition of the economy has people seeking to create multiple streams of income to support themselves and their families but our inability to focus on the will of God for our gifts/talents/ministry is merely tossing our seeds about which never generates a fruitful harvest. 

“A farmer went out to sow his seed. ⁴ As he was scattering the seed, some fell along the path, and the birds came and ate it up. ⁵ Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. ⁶ But when the sun came up, the plants were scorched, and they withered because they had no root. ⁷ Other seed fell among thorns, which grew up and choked the plants. ⁸ Still other seed fell on good soil, where it produced a crop…” Matthew 13:4-8

I have been asked me why I do so many speaking engagements/gigs for free.  The answer is simple:  I give much because much as been given TO me. My talents, time and energy all serve a purpose greater than me. I dare not do what I do with the mere goal of making money.  I seek to fulfill my God given purpose and in doing so, KNOW and EXPECT that prosperity/wealth WELL BEYOND MONEY will come to me and my family.

If your "grind" has you focused on "making it" or "making money", you need to readjust your focus on PURPOSE.  Your gift will truly make room for you but we must “…seek ye first the Kingdom of God…” Y’all know how it goes!

One day (soon possibly), I'll get paid for all that I do but for now, the bank of my heart is filled with gratitude that God sees fit to use ME at all!  The payoff I receive from knowing that people are blessed by my words and even my presence is greater than the checks that will come!

“For everyone to whom much is given, from him much will be required; and to whom much has been committed, of him they will ask the more.” Luke 12:48

Everything I Learned, I Taught Myself

I would like to introduce you to fairly new Early Reader Series created by a gentleman named Derrick Barnes.  This is a FABULOUS article and looking back, as much as I LOVED “The Baby-sitters Club” and “Nancy Drew”, I remember scouring the shelves of my neighborhood library for a wider variety of books.  As I longed for more than the traditional "classics" in school, I went straight from Nancy Drew to Mark Mathabane's "Kaffir (Nigger) Boy" to depictions of Native American life and traditions in Sue Harrison's "Mother Earth, Father Sky", eventually finding myself engrossed in the tales of adult happenings through the tales of Terry McMillan...even attempting "Jazz", "Beloved" and "Song of Solomon" by Toni Morrison (who won the Nobel Prize for Literature in 1993) all before making my way through the eighth grade. 

My mother was elated that I was an avid reader but had she known the content of many of the books I was reading at that age...yeah...I don't want to imagine.

I say all of this to bring attention to the need for age appropriate literature for young people of all ages and ethnic backgrounds.  While this is an article on a website which predominately focuses on literature by African-Americans, I encourage people from all backgrounds to give young people the opportunity to explore outside of the familiar. Growing up in Kansas, it took effort of my own to learn about the writers that were used to instill the knowledge that generated love for my history and the possibilities of my future as a Black woman in America.

Again, I encourage you and everyone you know with young children, ‘tweens and teenagers to look into these books. Seek them out online and in stores where they are available for purchase and request them at retailers where they are not yet available.  Be it for a young person in your home or as a gift in the future, we have to support reading and a love for literature in our young people EARLY and continue to nurture that appetite as they get older.  Also, there is a world of writers, particularly "minorities" in America, out there who need our support as well!

The Brown Bookshelf

If you have any info to add to this topic, please feel free to respond via email: ninacinspires@gmail.com