Love Your Lane | Day 2 | Pt. 2 | #BlogADay

What About Me?

I do not consider myself a just a singer nor a musician but rather an artist and an entrepreneur. After years of "supporting" other artists with constant road-trips to events, posts and emails about their new albums, books, gigs, etc., God spoke to me ever so clearly, telling me that the time had come for me to focus on His will for my life. Now, while sowing is required before a harvest, we cannot get so caught up in the sowing that we don't prepare for the harvest!

During this time, it occurred to me that I conveniently neglected my own spark. This flame, continuously extinguished because I was too busy adding fuel to others' fires, often too tired and worn to put forth any effort to bring my own vision to fruition. I was guilty of believing in the talents and abilities of others more than I believed in myself and THIS is not how God created us to be. If I am a creation of The Creator, why am I not creating?

I was guilty of believing in the talents and abilities of others more than I believed in myself and THIS is not how God created us to be. If I am a creation of The Creator, why am I not creating?

A final lesson: Over the years I've come to understand the greater purpose of discernment. With that I've learned that, although my name may not mean much to the masses, it is mine. I've had to learn the hard way that my name can't be associated with every name. Once that association has been made, it is nearly impossible to disassociate yourself. Choose wisely...

I cannot stress how important walking in purpose and using discernment is in our business and ministry dealings. As with our romantic relationships, just because someone is good to us, doesn't mean they are good for us!

I am grateful for every connection and supporter that I am blessed to have shining light on the vision that God has given me. I am most grateful for 

Peace, Love and Light,

*BEAM*

Love Your Lane | Day 2 | Pt. 1 | #BlogADay

The Purpose Driven Church

#Support

This idea that members of various artistic communities around the country refuse to support one another is not totally true. While every community has it's "divas", the majority are very humble, hard-working people, doing all they can to find their way along the path that they've been called to.

The truth of the matter is, many of the people in our artistic community are merely associates in passing. They are familiar faces whom we recognize from our social media networks and/or from being out and about in our respective cities. With people's individual endeavors, day jobs and family obligations, one can't possibly be there to support everything that everyone in their community has on the calendar.

With that being said...

Our circle of direct support is often just like our circle of "BFF's": The fewer the better. Quality is truly better than quantity and I personally, would rather have 10 or fewer SOLID people in my core who can influence their respective communities than have 100+ people "support" me out of presumed obligation based on familiarity, community or association. (See diagram from "The Purpose Driven Church"). Having a strong, smaller core is essential to impacting the masses.

Not everyone's purpose is directly related to mine and that's okay! I'm learning to LOVE MY LANE, trusting that God has appointed every connection I need to bring HIs purpose to fruition and an audience prepared to receive what I have to offer!

Peace, Love and Light,

*BEAM*

Continue reading: Part Two

Social Media Marketing 101: Lazy Consumers

It is said that we have become lazy with the ever-changing enhancements in the technological world. Particularly as consumers. We want what we want NOW with as little hassle as possible.

Now, I'm no marketing expert but, as a consumer, I totally agree.

As an artist and business owner, I've learned that I CANNOT afford to be on the same side of the coin with consumers when it comes to being "lazy".

With that being said:

Social Media Marketing 101: ALWAYS provide links to the event, item or person you're looking to promote.

If you're a designer and you post pics of specific items on your various social media networks and those items are available in your online boutique, POST A LINK to EACH individual item.

If you're a model, photographer, etc. provide LINKS to your portfolio!

Another example: When I post pics of myself, I make it a point to not only tag the photographer and stylist that I work with but I include links to BOTH individual's pages to help promote our collaboration as a whole.

You want to make the transmission of pertinent information as SIMPLE as possible for your potential clientele. 

Tag your page on FB. Tag names. Provide hyperlinks in blogs. ESPECIALLY if there is money to be made!!!!!

The fewer clicks people have to make to get to you and your event/product, THE BETTER!